Partner Portal

Centralized Digital Solution

Project Overview

HNI is a leading provider of workplace furnishings with a broad selection of solutions.With so many options and brands to choose from, it was time for HNI to reel in the segmented brands into a cohesive digital solution so that purchasing, supporting, and marketing across the board is made simple.

I was part of many efforts to create this seamless solution. For the purpose of this case study, we will be focusing on the purchasing experience.

To comply with my non-disclosure agreement, I have removed any confidential information in this case study. All information is mine and does not reflect the views of HNI Corporation.

Role

Lead UX Designer
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Responsibilities

- Create a seamless design across brands by collaborating with third party BA’s and UX team to convert business and user needs into a streamlined digital experience
- Translated user research/interviews into journey maps
- Creating interactive wireframes for usability testing and development
- transform micro-wires into interaction designs into complete visual designs

Partners (furniture dealers and resellers) had a difficult time managing projects that included various HNI brands.

Previously, our partners had to access each brand on its respective portal. This caused frustration for our partners, especially the ones that sold multiple brands under the HNI umbrella.

This initiative came to life after sitting with and understanding how our partners worked day to day. We conducted user interviews and created a journey map for each team/role that was a part of the purchasing workflow.

When our partners wanted to sell a combination of brands to a single customer, they had to access each brand portal to complete the purchase. When it came time to check on an order or update an order, they had to access the separate portals.

Problem

Micro-wires and Flows

Our goal was to find a simple way for our partners to manage and streamline their purchasing workflow.

HNI products should be easily accessible across brands. Our solution was to create a new portal experience that consolidated orders across all brands under the HNI umbrella.

Our high level goals were to:
- Provide an easier way to order furniture across all brands
- Give partners a centralized system for all things HNI, ordering, warranty etc.
- Eliminating a brand segmented barrier to make more sales

Solution

Partner Portal

Journey Map

Micro-wires and Flows

Wireframes and Designs

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